The longstanding feud between rap icons Drake and Kendrick Lamar witnessed a significant escalation on July 29, 2024, when DJ Scheme played Kendrick’s diss track “Not Like Us” at Drake’s Toronto venue, History. This provocative move has added yet another chapter to their high-profile rivalry.
The Incident
DJ Scheme was opening for Ski Mask the Slump God at History when he decided to play “Not Like Us,” a track widely interpreted as a direct diss towards Drake. The crowd’s reaction was intense, with many attendees enthusiastically singing along, despite being in Drake’s hometown. DJ Scheme captured and shared the moment on social media, fueling the already blazing fire of this feud.
Social Media Taunts
In a show of solidarity and defiance, both DJ Scheme and Ski Mask the Slump God tweeted the lyric “Sometimes you gotta pop out,” clearly targeting Drake. The tweets quickly garnered attention, with Scheme’s video of the crowd going viral.
ScHoolboy Q, who had his History show canceled allegedly due to his association with Kendrick Lamar, joined the fray by tweeting a series of mocking “HAHAHA” messages. This tweet seemed to relish the fact that Kendrick’s diss track was played at a venue co-owned by Drake.
Context and Reactions
The feud between Drake and Kendrick Lamar has deep roots, with multiple instances of perceived slights and direct confrontations in their music and public statements. The latest incident at History has amplified the tension, especially given the recent cancellations of shows for artists affiliated with Kendrick Lamar, like ScHoolboy Q and SiR, at the same venue.
DJ Scheme’s action was not just about playing a diss track; it was a deliberate move to support his camp and take a jab at Drake. This was underscored by Scheme’s past issues with Drake, including allegations that Drake tried to enhance his “gangster” image following the death of DJ Scheme’s close friend, XXXTentacion.
Conclusion
The Drake/Kendrick feud shows no signs of cooling down, with each new incident adding more layers to their complex and highly publicized rivalry. DJ Scheme’s bold move at History has stirred the pot, drawing reactions from fans and fellow artists alike. As the feud continues to unfold, it remains a central narrative in the world of hip-hop, reflecting the competitive and often contentious nature of the industry.
